Pimp my Playbook

In 9 weeks, your team will follow one documented sales playbook and process so they never lose a deal they should have won.

How I can help you

  • Deals are slipping because each rep runs their own process.

  • Great opportunities are lost because of a weak sales process.

  • Inconsistent execution makes forecasts unreliable.

  • Longer ramp times slow new hires from contributing to targets.

  • Low playbook usage wastes past training and resources.

What you get in 9 weeks

  • +70% SPB adoption : One documented, living playbook — your team’s single source of truth for every deal stage.

  • Process consistency in live deals — preventing losses from skipped steps or poor execution.

  • +15% Higher close rates by applying proven best moves from your top wins.

  • 2x Shorter deal cycles by removing stalls and delays.

  • Manager activation kit to keep the process alive long after the program ends.

How the Program Works

1 weekly workshop during 9 weeks (90 min), applied to your live pipeline.

Daily 15-min micro-tasks to lock in changes without slowing selling.

Deal of the Week review thread to spotlight and learn from wins.

Notion hub with all pages, templates, and checklists for easy reference.

A brand new, unified Sales Enablement Library.

And Gamification so no one gets bored.

Breakdown

  1. Week 0

    Kick-off & Baseline

    What you get

    Clear success targets, baseline KPIs, and 3–5 live deals to track

    Deliverables

    UVP & competitor map, KPI baseline report

  2. Week 1

    Account & Pipeline Mapping

    What you get

    Focused list of high-potential deals to protect

    Deliverables

    Account-scoring template, red/green-flag checklist

  3. Week 2

    Sales-Process Reality Check

    What you get

    Fixes for skipped steps causing preventable losses

    Deliverables

    Actual vs intended process map, adherence scorecard

  4. Week 3

    Pain & Persona + Competition

    What you get

    Messaging that wins deals currently lost

    Deliverables

    Persona-pain matrix, competitive positioning page

  5. Week 4

    Discovery Mastery

    What you get

    Qualification that aligns buyers and avoids dead deals

    Deliverables

    Discovery flows & examples, quiz results

  6. Week 5

    Demo That Converts

    What you get

    Demos built to push deals forward, not stall them

    Deliverables

    Demo checklist, pain-to-feature map, best-demo stories

  7. Week 6

    Price & Value Pitching

    What you get

    Confidence to close on value without discounting

    Deliverables

    Value-pitch guide, price objection cheat sheet

  8. Week 7

    Multi-threading & Cost of Status Quo

    What you get

    Faster decisions and stronger urgency to buy

    Deliverables

    Multi-threading checklist, cost-of-inaction playbook page

  9. Week 8

    Follow-Up, Closing & Roadblocks

    What you get

    Tactics to recover and close at-risk deals

    Deliverables

    Follow-up library, closing guide, roadblock-handling sheet

  10. Week 9

    Adoption & ROI

    What you get

    Final documented playbook proven on live deals

    Deliverables

    Adoption & ROI report, manager activation guide

Checkpoints

Week 2

Visibility on process leaks costing winnable deals, with fixes built into the playbook.

Week 4

Stronger qualification to avoid wasting time on deals that won’t close, and better alignment to win those that can.

Week 8

Follow-ups and closing tactics that recover deals at risk of slipping.

Week 9

A final, documented playbook proven in live deals, plus data showing reduced preventable losses.

Apply to Pimp my Playbook

The Impact

A 9-week program designed to rebuild your playbook and make the changes stick, including:

  • 9 Weekly workshops (60-90 min) applied to your live pipeline
  • Daily micro-tasks to reinforce changes
  • Notion hub with all templates and checklists
  • Manager activation kit to ensure adoption long-term
  • Access to a complete sales enablement library